ZeroZero Vol. 02 Him/Her Pop Up Exhibition
Client/Employer: V Group | Red Paper Heart
Event Location: Meatpacking District, NYC
Date: September 6 - 17, 2013
Description: During Fashion Week 2013 I produced an exciting interactive visual installation for the release party of the book 'ZeroZero Vol. 02' with the art studio, Red Paper Heart. Working with video and visual assets the Red Paper Heart team created custom abstract animations that upon viewing through special visual decoders revealed provocative visuals related to the event theme.
As lead producer on the project I oversaw all communication and pre-production with the managers of the retail space where the event happened as well as with our client, V Group. I managed an intensive three day prep process where our staff painted giant murals and setup an intricate AV outlay. Along with handling all facets of production for the installation I sourced and managed all vendors involved in the setup and strike.