Sneakerpedia US Launch
Client/Employer: Foot Locker & Complex Media
Location: New York, NY
Date: May, 2011
Role: Producer | Talent Buyer | Location Scout
Talent: Bun B, Greg Street and DJ Clark Kent
Description: For Foot Locker's US launch of the sneaker wiki Sneakerpedia, I was enlisted to produce their first US event catering to sneaker tastemakers, VIPs and retail partners. Along with programming live talent for the event, I managed all aspects of the event, including working with AV and technical teams to set up brand kiosks that allowed attendees to sign up for Sneakerpedia and share their sneakers within their social circles. The event was a success with Foot Locker accomplishing their US event launch goal of engaging tastemakers and garnering press for Sneakerpedia.