Reebok Magic Tradeshow

Client/Employer: Reebok & Complex Media  
Location: Las Vegas, NV
 August 2011
Role: Producer | Talent Buyer | Location Scout
Talent: Swizz Beatz, Chris Brown and Funkmaster Flex

Description: In celebration of Reebok's then recently announced collaboration with Swizz Beatz on a new sneaker and apparel line, I produced a live music event at Project tradeshow in Las Vegas, NV, featuring performances from Swizz Beatz, Chris Brown and Funkmaster Flex. In my role as producer, I provided talent options and scouted potential venues for the event. Following pre-production, I handled all aspects of the event, including talent bookings and overseeing the event staff and all third-party vendors. The event not only successfully announced Reebok's partnership with Swizz Beatz, but also resulted in the most talked about party of the tradeshow.