Berocca US Launch
Client/Employer: Bayer Pharmaceutical & Mirrorball
Location: New York City
Date: June 2012 - September 2012
Role: Producer | Location Scout | Permitting Agent | Staff Manager | Casting Manager
Description: For the US launch of Berocca (on behalf of Bayer Pharmaceutical & Mirrorball Agency), I produced more than 40 events in high-traffic, public locations around the city -- including a massive stunt at the beginning of the program that required extensive public permitting. I cast and oversaw a staff of 30 brand ambassadors who engaged with the public over the course of three months. In addition, I coordinated and secured all New York City public event permits for the program. Berocca had a successful US debut, far exceeding target sales goals.